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Traditional cotton takes an exorbitant amount of water and chemicals to be produced. Organic cotton is one of the alternatives to this harmful process and still creates a comfortable product. Organic cotton means that the crop is harvested without any toxic pesticides, synthetic fertilisers, or genetically modified seeds. The process uses less water and emits less greenhouse gases. Organic cotton therefore has a much lower environmental impact than traditional cotton. A style with 50% or more organic cotton is marked as a SUSTAINABLE CHOICE style.